Nonprofit Insights & Giving Tips

Good fundraising depends on good information. Every thank-you letter, campaign appeal, and stewardship report relies on the accuracy of your donor database. When that information is incomplete, duplic...

Donation page optimization is the factor that distinguishes between website visitors who are just curious and those who are ready to donate. Nonprofits always attract visitors to their sites, spending...

Planned giving—often called legacy giving—is one of the most potent and underutilized strategies in nonprofit fundraising. While annual gifts and campaigns fund today’s work, planned gifts help ...

Major gift fundraising plays a critical role in the financial health of many nonprofits across the United States. While annual campaigns and events bring in significant revenue, major donors often pro...